GH Genaro HernandezThe Journal
THEJOURNAL-ORGANIZATION ES
Back to organizations

Operational dossier / CAD

Comercial Aurora Dominicana

A retail and e-commerce company where customer experience, payment gateways, APIs, inventory, and seasonal traffic expose gaps in business observability.

Retail & E-Commerce Santo Domingo 1,800 people 25 sites
People 1,800
Sites 25
Related records 0
Domains 3

Key information

cad
Industry
Retail & E-Commerce
Status
Active
Region
Santo Domingo
Relationship
Fictional customer environment

Business services

5
01 Online sales
02 Loyalty program
03 Home delivery
04 Inventory management
05 Customer service

Operational view

CAD
People
1,800
Sites
25
Links
7
Domains
3
E-CommercePaymentsCustomer experience

Dependency map

Service path
01 Users

1,800

02 Services
  • Online sales
  • Loyalty program
  • Home delivery
  • Inventory management
03 Platforms
  • Active Directory
  • Microsoft 365
  • E-Commerce Platform
  • ERP
  • Payment Gateway
04 Risks
  • Third-party payment dependencies
  • Multiple API integrations
  • CDN dependency
5 Services
9 Systems
5 Weaknesses
3 People

Weak points

5
  • Third-party payment dependencies

  • Multiple API integrations

  • CDN dependency

  • Seasonal traffic spikes

  • Limited visibility into external services

Key people

3

Melissa Peña

E-Commerce Manager / Digital Commerce

Measures incidents by lost sales and customer experience.

Common question
How many orders are we losing?
Strengths
Revenue awareness, Customer experience focus

Héctor Díaz

Infrastructure Engineer / Technology

Investigates customer-facing failures where internal systems look healthy.

Common question
Which part of the purchase flow is failing?
Strengths
API troubleshooting, Vendor coordination

Sofía Reyes

Customer Experience Supervisor / Customer Experience

Detects customer-facing issues from calls, reviews, and social media.

Common question
Customers are complaining.
Strengths
Complaint pattern recognition, Customer feedback awareness

Context & notes

CAD

Sell home, technology, and consumer products through physical stores and digital channels.

Customers detect many incidents before internal usersInfrastructure can look healthy while sales are stoppedSocial signals matter operationally